Vox Pop Clothing
Voxpop is an online apparel brand, merchandising original movie, music, tv, and sport T-shirts.
Their aim is to promote popular culture through tee's, and give tribute to all the symbols and images that the world admires.
Popular culture and fashion are ever evolving. What is 'cool' for one season, is easily outdated in the next.
By keeping color as the main element of the identity, Awchat & Olsen Design has created a visual language that can evolve with the latest colors for every season. Hence the brand always remains fresh, and is associated to what is latest. This approach also provides the flexibility to compliment the color palette's of the various brands that are retailed on the website. The minimal yet memorable symbol, was designed to work across different media, materials, finishes and sizes.